The reading from Type in Motion: Innovations in Design Graphics was an analysis of some of the title sequence, and animated logo work of Saul Bass. This reading along with the portion of the course devoted to the subject matter of title sequences I found extremely interesting. It is a part of the field of graphic design that I really hope to be able to persue. I think I like the idea of creating a treatment that is not reflective of the text but of the theme and inner workings of a film. The reading brought attention to Saul Bass’s earlier works like the title sequence of Vertigo and Nine Hours to Rama. What I found most interesting was the simple approach to the psycho sequence where through the motion and rhythm of basic forms and type help to create the tension and uneasiness that reflect the unstable and psychotic nature of the film.
The reading also features the work of animator, illustrator and designer, Pablo Ferro. His work compared to Bass is more of a Post-modern approach, with an eclectic use of techniques and styles. It was interesting to know that he originated what is called the ‘quick cut’ technique, a style of composing and editing type, video and imagery that has been adopted by many past and current designers and that is still popularly used in a lot of contemporary pop culture works.
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