Db3 Interactive Typography (part1 a)

One of the two works that I chose was a project by Levi Hammett called Dairy. Essentially, the user would type in whatever type they would prefer and each letter would appear in the beige blocks through either a quickly played real time or stop motion video of person(s) bringing in these dairy crates to physically build your letter. It is time so that each letter appears and disappears at different instances. The user is able to manipulate how many columns and rows of blocks they desire on the interface as well as the size of each block. They are also able to control the time in which each letter stays on the screen.

I think it is an interesting idea and it is a great milieu in interactive typography between the analogue and digital. Although it is not something that could occupy the user’s attention for a very long time, it still is very intriguing. Having looked at some of his other work, it seems as though some of his other projects seem to involve more profound concepts such as the investigation of identity through imagery and text. However, there is an honest quality of this interactive work that appeals to me. Considering the simplicity of the work, it is easy to develop curiosity of certain choices that he made (assuming they were intentional) to certain details. For example, for the letter ‘K’ he chose to leave someone standing in the shot for the last frame. And for some of the letters, there is an object cropped off on the left side. Perhaps these touches were left in to give the work more of a humanistic quality. I find the fact that not all the letters are framed the same ads variation and making the piece more appealing.

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